AI For Real Estate Agents: Leveraging tools to save you time and grow your business!

AI For Real Estate Agents

The opportunities are limitless and who knows what will be developed over the next few years (or even months!).

Here’s the video overview of our presentation and I have provided the specific prompts that can get you started with ChatGPT below:

Here’s the presentation with slides: AI For Real Estate Agents

While ChatGPT doesn’t “remember” or recall specific chats it does  utilize the previous information you provided about your business, goals, vision, and target buyer personas if you’ve provided that information.

“This information helps me understand your business and preferences better, enabling me to create content that aligns with your goals, values, and mission. Feel free to ask any specific questions or request content, and I’ll do my best to provide you with tailored responses and content based on the details you’ve shared.” ChatGPT

With that in mind, I’m going to give you a set of prompts in order for ChatGPT to learn about your business.

Think of the process as building a house or baking a cake–you have to put in the work to lay the foundation, or layer in different ingredients, and steps at various points. It’s not necessarily a one-stop-shop (although once you’ve completed several of the prompts below you have built the foundation for future prompts which saves a ton of time!).

Let’s get started!

The Task is what you want accomplished and the prompt is what you want to write in ChatGP:

Task 1: create your business profile by answering twenty questions generated by ChatGPT to understand your business, goals, and mission:

Prompt: “I will be asking you to generate content for me in future prompts. Before we begin, I want you to fully understand my business, customers, and goals. Refer back to your understanding of my goals based on my answers from here on out.  In order to fully understand what I’m wanting to accomplish, ask me at least 20 questions about my business, customers, target audience, vision, goals and anything else you need in order to complete the future tasks to the very best of your ability.”

This will generate the list of questions. I recommend that you create a Google Drive Folder with documents that you can refer back to–consider each of these as ingredients that you will utilize in unique combinations later on. There may be times when you want to “refresh” what ChatGPT knows about you and your business by “reminding” it of the specific information.

In a Google Doc, paste the list of questions and then answer them as completely as you can.

Pro Tip==> Utilize ChatGPT to answer the questions for clearer statements. For example, use ChatGPT to come up with several mission statements and pick the one that you like best—continue using various prompts in order to tailor it to best suit your needs.

Pro Tip Two: ==> Don’t forget to include client testimonials! This provides additional insight for ChatGPT.

Next, copy your complete answers into ChatGPT. Depending upon the length you may need to copy it into a few threads.

Task 2: create a user/client persona including buyers potential values & interests, include the price point. You can create multiple client personas: ex, first time home buyer, luxury seller, buyer who is relocating to RI, etc. Copy this client persona into a google document for future use. 

Prompt example: “You are a marketing researcher specialized in [getting real estate leads] for [real estate agents]. Your task is to generate a detailed user buyer persona for a [buyer searching for homes in the $500,000 to $750,000 price point in the Rhode Island real estate market]. Please create a full buyer persona including the [buyer’s] potential values, interests, and hobbies of the individuals who would [buy a home] in this specific market with this specific price point. [List potential areas of Rhode Island that this buyer would consider and the attractions that would make a particular neighborhood appealing]. Also, please list out some of the potential pain points this client would have [in purchasing a home in this price point and in this market]. I will use the potential pain points to target my marketing efforts in order to solve the problem of this persona.”

Task 3: List potential areas that this buyer would consider that are in the targeted market/geographical location. Copy this info into a google document for future use. 
Result: GPT will create a list of potential towns for your buyer.  Wow!!!

Task 4: List potential pain points this client would have in purchasing a home in this price point and in the current real estate market. Copy this info into a google document for future use. You can create very specific content by understanding the buyer/seller personas—from youtube videos to IG content, to blog posts, etc.

Result: GPT will create a buyer profile for your buyer.  Wow!!!

Next Prompt: “Keeping this persona in mind and using the previous goals and information you have about my real estate business, goals, mission, and purpose. Provide 30 blog post topics that relate to the pain points for this specific persona.” {or Instagram Reels, Stories, etc)


From there: Get specific with those topics that were generated in the above prompt to clearly provide the script, description, post, blog, video script, etc:

Prompt: “Create a [blog post] about [topic]. This blog post should include SEO optimized search info, include a personalized story that is relatable and gives a clear example of the situation which may include how I, as their real estate agent, was able to help the buyer navigate the situation either through a successful negotiation or preparing the buyer in advance. Or, if relevant to the topic, offer pros and cons that the buyer should consider. The language should be active, not passive. The language should be casual and relatable and also have a conversational, yet informative tone. It should keep in mind the values, mission, and goals of my business as a real estate agent. Write a combination of short, medium, and long sentence lengths so that the writing is pleasant to the reader’s ear and is engaging to the reader. Include hashtags that will rank high on Google and show up in Google Searches but list them as just the words separated by commas.”

Tailor these prompts to create the content that you desire. Once you understand how to use the best prompts to serve your purpose you will be amazed at what you are able to generate and the level of quality and specificity you can get to!

Interested in booking a call with me or David? Or to RSVP for the Fast Forward Master Mind call? Reach out!